FORD

T H E E R A O F

0 1 — C O M M E R C I A L

ELECTRIC BEGINS

— MOVE HORIZONTALLY TO ACCELERATE

REAL-TIME VISUAL DESIGN
FIELD & PARTICLE SYSTEMS
NOTCH - ISTANBUL - 2025

I S T A N B U L P A R K - I M M E R S I V E L A U N C H E X P E R I E N C E

This project is an immersive experience created for Ford Turkey’s “The Era of Ford Electric Begins” launch at Istanbul Park Circuit. The stage and track were transformed into a multi-layered presentation space using lighting, LED screens, and visual effects, blending physical and digital boundaries.

BREAKDOWN

The animations in this project were created using Notch’s field and particle systems.
Notch’s next-generation render engine calculated complex simulations and multi-layered particle interactions at high speed with optimized performance,
providing a significant time advantage during the production process.