This project is an immersive experience created for the Turkish launch of the Dacia Jogger at the Tuzluca Salt Caves in Iğdır.
The natural cave atmosphere was combined with light, projection mapping, laser, and holographic visuals to build a multi-layered presentation space that transcended both physical and digital boundaries. The brand story, the adventurous spirit of the vehicle, and its harmony with nature were reinterpreted as an interactive experience within this captivating environment.

BREAKDOWN

At the Dacia Jogger launch inside the Tuzluca Salt Caves, an AI-powered Face Tracker experience was designed using Notch and a live camera system. In this setup, actor Ümit Erdim appeared as a digital face interacting in real time with guests who were unaware of his identity. Through personalized and unexpected dialogue, participants became part of a playful and immersive encounter. All face tracking, animation, and live rendering processes were executed in real time through Notch.

Notch was used in two key parts of the experience: a real-time face tracker installation and an animated Dacia logo projected onto the cave walls, both emphasizing the brand’s innovative and forward-thinking identity.